Episode 85 – Tracey Vieira – CEO, Screen Queensland & Non Executive Director

Tracey Vieira, CEO of Screen Queensland, talks film and television, business acumen, building a personal brand, living with passion, sticking your hand up, and having self-belief.

Tracey Vieira is the CEO of Screen Queensland, a government organisation which works to grow the screen industry and contribute to the economic and cultural well being of Queensland. Screen Queensland’s role is to develop, fund and support the local screen industry, attract production to Queensland, and celebrate an active screen culture across the State. Tracey assumed the role of CEO in 2014 after spending ten years working for AusFilm in Los Angeles in the United States, where she attended the USC Marshall School of Business. At Ausfilm and Screen Queensland Tracey has been in pivotal in attracting a billion dollars in production investment in Australia. As well as her CEO responsibilities, Tracey currently holds positions on five different boards. She is a Non Executive Director of MediaRING, Board Director of the Sunshine Coast Arts Advisory Board, an advisory board member of Australians in Film, Non Executive Director of QMusic, a steering committee member of the Brisbane Asia Pacific Film Festival, and a Non Executive Director of the RSPCA Queensland.

Tracey was born in Lismore in New South Wales, the third of five children. Her family later relocated to Queensland and she was raised in Brisbane where she attended Sunnybank High School. From an early age Tracey had a passion for the arts and she later attended Queensland University of Technology where she earned a Bachelor of Education majoring in Film and TV and English. Tracey’s parents raised their children on a modest income and often faced financial challenges, a childhood experience which developed Tracey’s work ethic and desire for financial independence, leading her to secure a part-time job when she was just 14. In 2016, Tracey was awarded Telstra Queensland Business Woman of the Year Award and winner of Telstra Business Women’s Corporate and Private Award. She is also a graduate of the Australian Institute of Company Directors.

Tracey lives in Brisbane with her husband and young son.


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