In this episode of the Arete Podcast, I have the pleasure of speaking with Andrew Griffiths, a renowned author and speaker. Andrew reflects on our 11-year friendship and shares his journey from buying a dive shop at 17 to becoming an international sales manager and eventually a prolific author with 14 books published.
We delve into the importance of creating a strong personal brand, especially for executives, and the role of authenticity in writing and speaking. We discuss leveraging tools like chat GPT and the significance of mentorship and continually learning from others to build and maintain your personal brand. Andrew's insights are invaluable for anyone looking to make their mark professionally and personally.
TIME STAMPS:
00:00 Andrew's Early Career and Diving Adventures
03:08 Transition to Marketing and Writing
03:44 Becoming a Published Author
05:02 The Journey of Teaching and Speaking
09:35 The Importance of Personal Branding
14:55 Authenticity in Personal Branding
21:34 Common Mistakes in Building a Personal Brand
23:43 The Importance of Personal Branding
24:08 Building and Protecting Your Personal Brand
24:53 Aligning Personal and Organizational Brands
25:16 Mentorship and Sharing Success Stories
26:09 Developing Speaking and Presentation Skills
28:58 Practical Steps to Start Building Your Brand
29:43 Leveraging Social Media and Networking
31:51 The Role of Toastmasters in Skill Development
36:25 The Impact of Slide Decks on Personal Branding
37:17 Balancing Time and Using AI Tools
45:56 Concluding Thoughts and Personal Reflections
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