• FMCG Heritage Brand – Australian owned
• Build the next chapter of a household name
• Shape a business into a multi-category growth

About the opportunity 

Our client is a long-established Australian consumer brand entering a new phase of growth. With expanding partnerships, increased media presence and new products in development, the business is investing in a more structured and scalable marketing function. As Brand Manager, you will own brand strategy, campaign execution and day-to-day delivery. The broader business direction is clear, but there is scope to shape the brand plan, bring structure to marketing activity and ensure campaigns are delivered consistently across retail, digital and consumer channels.

You will work across brand advertising, trade marketing, retail activation, partnerships, content and digital including campaign rollout, catalogue and in-store materials, and promotional cycles. This is hands-on, but not a “do everything yourself” role. You will own deliverables, timelines, budgets and execution quality, while leveraging specialist agency or external support where needed.

Success will come from building a disciplined marketing engine around a much-loved Australian brand — protecting its heritage while modernising how it shows up in market.

About you 

You bring several years of brand-side marketing experience within a premium, product-led environment. Your background may span FMCG, consumer goods, retail, lifestyle, beauty, wellness or other brand-led sectors where strong storytelling, disciplined execution and retail presence directly influence commercial performance.

You understand how retail cycles, trade plans and promotional calendars operate, and you are comfortable managing budgets, developing in-store materials and driving campaign rollout across multiple channels. You can move between brand planning, content, trade marketing, partnerships and execution without needing heavy structure around you.

You are commercially sharp, operationally strong and comfortable being hands-on. You know how to own deliverables, manage timelines and lift execution quality, while also working with agency or external partners where specialist support is required.

What’s on offer 

This is THE opportunity to help shape the next phase of growth for a well-established, famous Australian brand with strong national presence. You will partner directly with the CEO and gain meaningful exposure to strategic decision-making, while contributing to high-profile media activity and brand collaborations.

You will join an office-based, values-led culture that genuinely prioritises team connection, with the added benefit of half day Fridays. There is genuine autonomy to build and structure the marketing engine, with clear scope to grow as the portfolio expands over the next 2-5 years.

For further information please apply via the role advert or contact Sarah Layer or Tiffany Cording with any specific questions: tiffanyc@areteexecutive.com.au or 0450 277 192. Please note I am based in Brisbane. 

You must have unrestricted working rights in Australia to apply. As part of the recruitment process, reference checks will be conducted, with two recent references from direct line managers being mandatory. In addition, employers may require other pre-employment checks at their discretion, which can include medical, police, or psychometric assessments depending on the specific requirements of the role. 

Given the high volume of applications and enquiries, we kindly ask for your patience as we work through responses. Please note that email applications will not be accepted to ensure a fair and consistent process. 

Arete Executive specialises in the Search & Recruitment of Leadership & Executive roles throughout Australia. We offer cost effective headhunting services from 10% with guaranteed results delivered in under 20 days. Candidate confidentiality is assured with all applications, with your privacy being our utmost priority. Partner with us for fast, reliable, and impactful recruitment solutions.